On September 29th, Portugal celebrated a remarkable victory in the world of tourism by earning the title of "Europe’s Leading Destination". This prestigious award, presented by the World Travel Awards (WTA), not only honors Portugal but also highlights the country as a top choice for travelers from around the world.
However, this was not the only distinction received, as Portugal won a total of 24 awards that reinforce its status as a tourist icon in Europe.
It is the second consecutive year that Portugal has received this distinction, thanks to its diverse landscapes and its ability to please all types of travelers. But the celebrations do not stop there. Several regions received awards that you'll definitely want to visit:
- Algarve: The golden beaches of the Algarve continue to captivate visitors and once again earned the distinction of "Europe’s Leading Beach Destination 2023". With its stunning red cliffs and crystal-clear waters, it is truly a unique location.
- Porto: The "Invincible City" was named the "Europe’s Leading City Break Destination 2023". This city, known for its iconic bridges over the Douro River, historic buildings adorned with colorful tiles and world-famous Port wine, is once again in the spotlight.
- Lisbon: Portugal's capital is a charming city that combines history, culture, gastronomy and a vibrant atmosphere. Lisbon continues to attract visitors from around the world in search of unique experiences and won the award for "Europe’s Leading City Destination 2023".
- Madeira: Winner of the award for "Europe’s Leading Island Destination 2023", the island has attracted travelers from around the world with its natural beauty, from majestic mountains and dense forests to dramatic cliffs and golden sandy beaches. The subtropical climate makes it an attractive destination year-round, with mild temperatures even in winter.
- Passadiços do Paiva, Aveiro District: Located in northern Portugal, Passadiços do Paiva received the award for the "Europe’s Leading Adventure Tourist Attraction 2023" thanks to its spectacular trails along the banks of the Paiva River, offering breathtaking views.
Explore Portugal with Hertz
The award for Europe’s Leading Destination is a testament to Portugal's tourism potential. By renting a car with Hertz, you can create your own itinerary and visit not only these award-winning regions but also others that we are sure will captivate you. When planning your next vacations to Portugal, choose Hertz as your mobility partner.
Rent your car and create memories that will last a lifetime. Learn how to choose the ideal car for your journey here.